Peloton Yoga Relaunch

During a year of stress and anxiety (turns out that stress and anxiety has expanded well beyond 2020), we wanted our Members to expand their wellness routine at home. So, we gave Peloton yoga a glow up—completely redefining the discipline, adding global instructors, and rethinking how we get new folks to step on the mat and start their complete practice.

Credits:
Creative Director: Nicole Karalekas
ACD: Joyce Yu
Copy Lead: Libby Aurigemma
Design Lead: Laura Cook
Designer: Alen Jacobs