The Wait for Water

How would you feel if you had to wait up to 6 hours for water?

In Stella Artois' 3-year partnership with Water.org, they have helped over 1 million people gain access to clean water throughout the developing world. This year, the campaign took a different tone, hoping to create empathy towards the 663 million people affected by the global water crisis.  In conjunction with Stella’s Super Bowl Spot, “Taps”, featuring Matt Damon, we took it even further by helping people feel a brief, and harmless panic of not having immediate access to water through this digital film, “The Walk  for Water”

Awards
Shorty Awards - Gold - Social Good Campaign

Agency:
VaynerMedia

Credits
Creative Director: Tim Clark
ACD: Clark Rogers
Copy Lead: Libby Aurigemma