Peloton x Beyoncé

In an unprecedented two-year partnership, we worked with Beyoncé to launch an exclusive Artist Series of classes across all disciplines in the US, UK, and Germany playing music across her entire discography. Plus, Beyoncé donated over 20,000 Peloton App memberships to HBCU students the first year, and Peloton Bikes to 10+ HBCU fitness centers nationwide the second. Our work was designed to promote the campaign and drive home the force that is Peloton’s music partnership content.

Awards: 2021 Adweek Social Media Campaign of the Year

Role: Copy Lead