HBCU at Heart

Working on a campaign with Beyoncé certainly had its perks. But the best one? Creating a limited series with our very own yoga instructor, Dr. Chelsea Jackson Roberts and Spelman College alum. The series shined a light on the significance of Historically Black Colleges and Universities to Black culture and American history. We interviewed several Peloton employees who attended HBCU’s, and promoted the HBCU community Tags within the Peloton platform to build excitement around Beyoncé’s Peloton App subscription donation to HBCU students all across the country.

Role: Copy Lead